At Eukanuba, our philosophy on pet nutrition has not wavered for 40 years: We feed dogs how we believe nature intended them to eat.
It all started in 1969, when our founder, Paul Iams, was looking for a memorable word that echoed the uncompromising high level of his new dog food formula. With unmatched quality the market had never seen before, Paul wanted a name that was just as special.
He found inspiration in the world of jazz. In the 1940s, this unique music was evolving, as was its own unique language. EUKANUBA™ (“You-Ka-Noo-Bah”) was one word that grew out of that culture. It was reserved for something that was “the tops” or “supreme”—whether it was the latest song or a top-of-the-line car. It struck a chord, and he named his product EUKANUBA™ to embody this ideal. And that’s where our history began.
As we look back to our origins, we also look ahead. Our dedication to creating new innovations in high-performance pet nutrition continues. And you can be sure we’ll keep going the extra mile, so your pet can, too.
We feed dogs the way nature intended them to eat. That’s why we use only high-quality animal proteins like chicken or lamb as the primary source of protein, and why Eukanuba™ nutrition helps dogs look and feel their best at any age. It varies somewhat by formula, but in general, here’s what you and your dog can expect:
- ANIMAL BASED PROTEIN AS #1 INGREDIENT
High-quality protein from animal sources (not vegetables or cereals)
- ENERGY THROUGHOUT THE DAY
Customized carb blend for sustained energy
- CLEAN TEETH, FRESH BREATH, HEALTHY GUMS
Proven to reduce tartar buildup by an average of 46%
- HEALTHY SKIN & RADIANT COAT
OmegaCoat™ with optimal ratios of omega-6 and omega-3 fatty acids
- HEALTHY DIGESTION
Natural fiber and prebiotic blend for healthy digestion and firm stools
- HEALTHY JOINT & BONE GROWTH
Vital nutrients like omega fatty acids and calcium
- STRONG IMMUNE SYSTEM
Special antioxidant blend to promote immune function as dogs age
A cornerstone of our nutritional philosophy is that dogs evolved from carnivores, so they should be fed accordingly. That’s why we use only high-quality animal proteins, mainly chicken or lamb—not vegetables—as the primary source of protein in EUKANUBA™ nutrition.
Our contribution to nutritional science has helped millions of pets be the best they can be. And our nutritional range includes special veterinary prescription diets and nutrition tailored for life stage, breed size, sensitivities, and activity levels.
The knowledge and respect we have for the various nutritional needs of different dog breeds has led to partnerships with breeders and their key organizations, too. We’re also working in partnership with several highly recognized and trusted canine organizations, such as the American Kennel Club®(AKC) and the Fédération Cynologique Internationale (FCI), and we’re “Partners of Excellence” with many European kennel federations, including The Kennel Club.
Eukanuba Money Back Guarantee
EUKANUBA™ Dog Foods offer a 110% money-back satisfaction guarantee.